Marketing your products or services by email can be a fast, flexible, and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits. By avoiding the need to spend on expensive direct marketing campaigns, your product or service can be promoted by email on a shoestring budget.
The basic premise for email marketing is building a list of people who have shown interest in your product or service in order to send out sales emails. A direct mail campaign is one that has people enter their contact information (name, address, etc.) and send it to a list of people in hopes of getting a response. When people respond, they have to print off a form and fill it out. If you are able to build your list from a good percentage of your customers, you will have a list of email addresses of people who have shown interest in your product or service and want to hear more.
In order to send out a sales email, you need to have a system that will send out emails that you can use to send out information about your product or service. There are two options when it comes to the software you use for this, you can use an email service provider or you can host your own software.
The first option is to use an email service provider or an email service broker. If you choose this route, it is important to find a service provider that will work with your ISP (Internet Service Provider). If you are using an online service, you probably use their software anyway. If you are using an office service provider or a server service provider, they most likely use a very expensive software which is not compatible with all ISP’s. Your ISP is going to set you up with software that will work with the equipment you are currently using. If you are on a phone network, you are most likely on a system that the service provider will be able to help you out with.
If you chose to host the software yourself, you need to ensure that the server you will be using is compatible with the system you will be setup. There are many companies in charge of providing this for a low price. They will ensure that your computer is compatible with the software and you will be able to get all your internet service providers to setup the email service broker with your existing equipment.