If you are looking at becoming an affiliate marketer, you already know the importance of picking the right product to promote.
So, how do you know what to pick – and why it’s so important?
What is the best performing product in the market?
There are 2 big reasons for this:
* You can expect a certain level of success when you promote a product that does a good job in converting your traffic.
You have to understand the churn rate & conversion rate of traffic before you go about promoting products. The churn rate represents the number of people who leave a site or product after a single viewing, while the conversion rate shows the number of people who go buy a product after a first exposure to it. The lower the conversion rate, meaning higher the churn rate, the better the product is for you to promote.
How do you assess the churn rate?
You can measure your own churn rate when you analyze your own traffic. If you are generating high levels of traffic, chances are you will have a higher level of customer churn.
* You can always check out sales pages which have the product that you are promoting and see if they convert well. This would give you some indication on how the product should look or perform.
You must be able to see the kind of pre-sell material used and how it is used to encourage people to make a purchase, as this will greatly affect your chances of success as an affiliate marketer.
The most important reason of all why picking the right product is so important is this: The product which does a good job in converting people from leads to sales and vice versa is highly sought after, providing you with better returns in terms of earnings.
So, it’s a very important decision; a decision which has a huge impact on your income. Choosing a product which converts well is an obvious consideration, but it’s just one of many considerations.
What’s more important is picking a product which offers better opportunities for making sales. What other affiliate marketer are marketing the same product you are? How long has this affiliate product been promoted? Are affiliate products which are popular and do well, also popular? What’s your conversion rate and sales rank?
Once you’ve found a product which meets all the criteria you’ve set for your campaigns, you will be ready to promote the product. How do you know a product is a success?
It’s easy, all you have to do is take a look at the statistics of the product and compare it to the statistics of your campaigns. It’s easy, because you have all the information, so how can it be easier?
It’s easy, if you are marketing a product which has a high conversion rate and has been doing well for other affiliates, then chances are, it will be successful for you too.
It’s easy, it’s a simple check list to make sure that the product you’re promoting is a success. If the check list checks out correctly, then you can rest assured that the product is a hit,and you’ve found the perfect product to sell online.
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